/ NOMADHOP
In collaboration with Innomads, Nomadhop is a platform to improve the experience and lifestyle for digital nomads by helping them with the organization of any aspect related to their moves, from housing to coworking, leisure, and more.
/ ABOUT
App
2022
/ ROLE
UX Research &
UI Design
DESIGN PROCESS
/ RESEARCH
Identifying the needs and frustrations that digital nomads may have regarding their lifestyle in order to deliver the best digital product that would improve their experience.
Stakeholders meeting, in-depths interviews and secondary research.
/ DEFINE
Altogether with our client, and taking into account all the research while focusing on the needs of our user persona and weak points of our competitors, the following MVP would shape the creation of the first prototype:
"Allowing all reservations to be made centrally in a single app and in just a few minutes, especially for accommodation, coworking spaces, and leisure activities."
/ IDEATE
Drawing some user flows, creating the first low-fidelity wireframes and a quick usability testing to validate and improve the concept.
/ PROTOTYPE
Turning ideas into reality, from low-fidelity wireframes to a high-fidelity interactive prototype.
CHALLENGES
/ VERY SPECIFIC USERS, DIDN’T HAVE A LARGE GROUP TO DO SURVEYS WITH
Focused on personal interviews and secondary research to gather data.
/ LITTLE TIME FOR EXECUTION
Learnt to prioritise key features to test the MVP as quick as possible.
/ NOT A SO SOLID DESIGN SYSTEM
Focused on building a solid user flow and MVP rather than on strong visuals.
/ HOW DO WE DIFFERENTIATE OURSELVES
Specific services for digital nomads, and not for tourists, and exclusive deals with partners.
/ TEAM ORGANISATION
In charge of general organisation of the team and lead on the visual aspect
☆ Open to commission ☆
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