/ CUPRA
Shaping the future of Cupra & Seat's HMI Infotainment Systems by creating intuitive, meaningful and functional in-car digital experiences. From concept to production, blending creativity, strategy, and technical execution. From building scalable design systems to crafting user-friendly interfaces.
Note: All project details are under NDA. Contact me for more information.
/ ABOUT
2023-present
/ SERVICES
UI Research &
UI Design
// Android 2026
This project aims to achieve synchronization of the Central Touch Display elements across the entire Volkswagen Group (Porsche, Audi, Seat/Cupra, Skoda, and Volkswagen) in the longer-term future. It involves the transition of the radio technology from Linux-based programming to building the system on Android, which requires adapting the design system and workflows to align with the new platform.
As a product designer working on this initiative, my primary responsibility is to build and maintain the design system that serves as the foundation for designing the entire interface, while also creating visual proposals to address challenges encountered during screen development, and ensuring the final product meets the required quality standards and complies with accessibility guidelines. Additionally, I collaborate closely with the project manager to coordinate the project, meeting with clients to align the project’s progress with business goals.
Throughout the project, I work within multidisciplinary teams, including UX researchers and developers, maintaining a constant communication that ensures seamless integration and alignment across all aspects of the design and development process.
// GAS (Google Automotive Services)
As the sole designer, project lead, and client contact, I led the exploration of integrating GAS (a suite of applications like Google Maps, Google Play, and Google Assistant built on Android Automotive OS) into Cupra's infotainment system.
The project was divided into two phases: a research and benchmark phase, where UX/UI requirements were analyzed and benefits and constraints of GAS integration were evaluated, and a concept and design phase to developed tailored design proposals based on Android solutions. The goal was to explore how GAS could enhance the user experience in Cupra vehicles, proposing innovative design solutions while assessing their technical feasibility. It aimed to prepare Cupra for a potential future transition to this ecosystem, positioning the brand at the forefront of infotainment innovation.
My role involved driving the entire design process, from research to execution, while acting as the main point of contact with the client to ensure alignment with business goals and user needs. By leveraging GAS, the project sought to improve system fluidity and user retention, offering a more seamless experience for Android users in Cupra vehicles.
// One Library
As the lead designer in the One Library project from Seat/Cupra, part of the Android 2026 project, my primary role is to create a scalable design system using design tokens and variables. This system serves as a unified yet flexible foundation for the entire Volkswagen Group (Porsche, Audi, Seat/Cupra, Skoda, and Volkswagen), ensuring it can adapt to each brand’s unique identity while maintaining consistency and efficiency across the board.
I work closely with stakeholders from different brands to understand their needs and explore how a shared library could function for everyone. By focusing on tokens and variables, while balancing technical feasibility, the goal is to establish a systematic approach to managing design elements like colors, typography, and numerics. This will create a more efficient and future-proof design system that is easy to scale and update as needed.
// Cupra Vision
Two projects that involved envisioning the future of Cupra, imagining how the brand could evolve in terms of design, brand, technology, and user experience.
I played a key role in the conceptualization phase for both projects ensuring that all concepts presented to the client not only met the highest standards of visual quality but also adhered to the UX/UI requirements set by GAS (Google Automotive Services).
That said, a critical part of my role was quality control, where I meticulously reviewed and refined designs to ensure they met both the brand’s expectations and technical feasibility. This involved balancing creativity with functionality, ensuring that every proposal reflected Cupra’s bold identity while remaining intuitive and user-friendly.
☆ Open to commission ☆
© 2025